When I started blogging, I had no followers, just like the rest of you. I just started off by making a post that said “Hi, I’m new to blogging!” then by posting whatever I wanted to blog about. For the most part, that’s writing-related posts, but I don’t limit myself to that. I also posted thoughts on other matters such as Barbie dolls and the Alex Day scandal, as well as blue Sour Patch Kids and the title of “Basic Bitch.”
While my followers mostly look at my writing posts, which is evident in the comments and views following the day I post it, the broader topics are the ones getting my blog on the top of Google. People come here looking for basic bitches, Alex Day, and motivational posts. Overall, those viewers contribute very little, never leave comments (or when they do, they’re ignorant ones like BITCH HOW DARE U SAY DAT bleh bleh blah that I filter out) and never have an account to like or follow me, but the truth is that those views are the ones we need.
I published a book in September and I’ve posted links to it EVERYWHERE. I put it at the end of my most Googled post, put it in the sidebar, have a link in the menu to my author blog… basically, if you come to my blog, you’re going to see it. I check the stats page every day and there are always clicks on my Amazon and author blog links. That means that some of the people who are coming to my blog are looking at my book! That’s great! It doesn’t matter that it’s only 5 people a day and they don’t buy it. Considering that I’m still new to blogging, I think it’s a pretty significant accomplishment.
Tips to make your blog more visible:
- Give every post a good title. Don’t make it “This is how I do it” before going into your workout routine. “This is how I do it” means nothing to most people. “Tips For a Great Workout Routine For Lazy People” is obviously better.
- Repeat yourself. See how I have my title for this post and then the title of this list? Both phrases can be used by Google to find me, rather than just one.
- Vary what you post, but not too much. If your blog has no theme, you’re not going to get as many followers (unless you happen to be funny). I post mostly about writing and self-publishing, as well as book reviews, but I don’t hesitate to post something else that’s on my mind. My followers see that most of my posts are relevant, and people from Google find the non-relevant ones.
- Comment on other blogs. Not just a “Alright!” or “Congrats!” I admit that I do that, but only when I genuinely want to congratulate the person. When you want someone to check out your blog, do NOT post “Oh hey check out my blog.” Add to the discussion with a similar problem you’ve been facing or with a polite opposing view. Not only is the blog owner more likely to check out your blog, but if it’s a bigger blog, their followers may as well.
- Don’t be fake. You don’t want meaningless followers. Sure, it looks good to have 500 followers, but does it mean anything if they never comment on your stuff? If they don’t care about your book or your life, they’re just a number? Don’t sell your blog as a fashion blog and then critique feminism. Don’t title your blog “My Witty Ramblings” and then complain about college the whole time. Market yourself correctly so that the right people will see you.
- Make each post the best that it can. Lots of people are turned off by bad grammar and spelling. If I click on a blog that looks interesting but they have a mistake in whatever post happens to be on the top, I click away and never return.
- Don’t spam your followers. Have a book coming out? Then yes, feel free to mention that in ever post. However, don’t just post six posts saying, “MY BOOK IS COMING OUT.” That’s how you lose followers. Make a post about editing, then marketing, then how you’re handling your nerves. If you’re selling something, let everyone know that by making it visible, but unless it is the sole focus of your blog (as in, no blog posts, you’re just here for a business website) you need to make people want to come to your blog in the first place to see what you’re selling.
On an unrelated note, I almost died last night because the interstate turned to ice and I had no idea until I saw the other accidents. For those of you in the north, remember to drive safely!