Alright, so you’ve just published a book. You’re looking for reviews. You just go out and ask everyone you can to review it, right?
Wrong. Well, sort of.
I made the mistake of failing to be organized enough in my quest for reviews. I should have kept note of EVERYONE I contacted for a review, but I ended up losing track and someone was contacted twice… oops.
What you need to do is use some spreadsheet program to keep track of everyone you contact. It should look something like this:
When you’re ready to publish your second book, you can look at the list, copy it to another sheet, and just remove all the entries for people who never got around to reviewing your first book. With Genie out of the picture, you can now contact Aladin, Jasmine, and Dat Tiger for reviews. Only… Jasmine rated your book 2 stars, so she probably won’t be a fan of your second book, so you can take her off the list too.
Each time you see a new review and add it to the list, it’s important to note if the person liked it and mentioned wanting to read more (in which case they’ll probably be happy to get another free book) or if it wasn’t really their thing.
This might seem silly and an anal way of going about things, but I contacted a LOT of people about my book. I wish I would’ve made a list of them all so I don’t end up bugging someone who I already bothered about the first book.
When you publish your second book (or third or fourth) you’re still going to have to do some footwork to, but this will make it a lot easier. It will also give you an idea of how much work to expect. In reality, the example above would be three no responses to every one review.
Just remember, NEVER get into an argument with someone over their review of your book. If they post a racist rant calling you a cunt on Amazon, contact Amazon to have it taken down. If they say “I didn’t understand why the butler killed the maid. There was no motivation there!” don’t reply with the page numbers that spelled that out. Just let it go. No good can come from arguing with critics. Learning to accept bad reviews is part of being an author.