So, I hear you want to know how to market your book. Well, that’s a mixed barrel of apples. Maybe. I’m not sure that that means what I think it means, it just sounded like it belonged there.
Anyways, I will divide up this post for people with money and people without.
First: People with money.
Clearly, marketing will be easier for you. You can pay to use advertising services, pay Amazon to make your book look good, pay Facebook to show your posts to people. That’s all well and good, but I don’t know much about that area. I just don’t have the money.
Another thing to do would be to get your own website, even if it’s just the WordPress site without the “wordpress” in the url. That will make you look more professional, assuming you’re not using one of the layouts that seem like a bad Myspace profile from back in the day.
Finally, you can market to real people, in real life. Tiny book shops are everywhere (at least around where I live). Go in, ask for the owner, pitch your book to them. Ask if they’d like to put them on their shelves. Not only is this marketing, but they’re buying them from you to put on their shelves, so it’s a profit already. If they don’t sell any they obviously won’t be coming back to you, but hey, that’s business. Doing that sort of thing can get your recognized as a local author, which in turn may get you into the local newspaper or interest piece on the news, which will alert more people to you. This is how they used to do self-publishing back in the day, before Amazon. You can order a box of books from Createspace, it’s like $4 a book plus shipping. I plan to try this if I make enough money from online publishing so that it wouldn’t be coming out of pocket. If that happens, I’ll come back and edit this to tell you how it went.
Now, for the fellow penniless… pennilessers? Don’t you moneybags go away, because this is something you have to do too!
What y’all need are reviews. There are a few ways of getting them. One, force everyone you know to read and review your book. Secondly, have them post a review on Amazon, and make sure they don’t mention that they’re your Auntie.
Two, you can give away free copies of your books for reviewers. Go to any forum or Facebook group and offer the free pdf/mobi/whatever in exchange for an honest review. Keep giving them away until enough reviews appear on the page (not everyone who accept a copy will review, that’s life). If they’re mostly two and three star reviews, you might want to pay attention to what they’re saying. Why don’t people like your book? Is it a legitimate problem? Is this something your beta readers pointed out and you ignored?
Finally, you need to get book bloggers to review your book. Blogs with large audiences would be best, but they won’t always have time for you or accept self-published books. You can just ask your followers to review your book for you or you can look around for all the book bloggers you can find and ask if they’ll review your book. Keep in mind, they might not have the time. They might not get around to it for months. These things happen. The best thing you can do is wait.
Obviously, another good thing to do is to blog about it. If you’re writing a book about cooking and you start a cooking blog that gathers 10,000 followers, that’s obviously going to do better than a cook book released from a random unknown author. However, if you’re on here I’m going to assume that you’re a blogger and move on, because you know what I’m talking about.
Another thing to draw readers in once you have the book out there is a low price. My ebook is going to be available for only 99 cents, which can prompt wary readers into thinking “Well, it’s only a dollar, I guess I’ll try it”. There are also ways to give away free copies of your ebook for short periods. This method will not only get more people interested in your book, but they’ll be more likely to buy any other books you have out, especially if it’s a series.
Which brings me to my next point: You need to write another book. Sorry, but one isn’t gonna cut it. You don’t have to write a series, but you need another book in the same genre. Kiss of The Fey comes out on Monday but I’m already halfway through writing A Game of Madness and in November I’ll write The Wildness Within. I can then publish those as soon as they’re good and edited. More books just makes more sense. If they like one, they’ll try another. That means more sales. That means you’re doing something right!
I hope this helped you professionally publish your book! There’s not going to be a step five, but self-publishing pug will be back. Someday.